Facebook Retargeting for E-commerce (with google Tag Manager) – comprehensive guide 2023
What is Facebook Retargeting? Facebook retargeting is a PPC strategy where you show your ads on Facebook to people who have either previously visited your website or interacted with your Facebook or Instagram page. Simply put, Facebook retargeting is the process of finding people on Facebook who have already shown interest in your products and convincing them […]
TikTok’s “For You” Page Algorithm Explained
The TikTok algorithm is a complex system designed to serve users content on the app’s homepage — the “For You” page, where TikTok users discover new contents. The algorithm has never been officially revealed but acording to TikTok: “The system recommends content by ranking videos based on a combination of factors — starting from interests […]
TikTok Content Strategy 2023
Over the past few years, TikTok has grown to become the first non-Facebook app to reach 3 billion global downloads. Not only does this platform boast the lion’s share of social media users, but the highly individualized algorithm has led to users spending an average of almost an hour and a half every day on […]
Complete Guide – GA4 Ecommerce Tracking For Shopify with Google Tag Manager & Google Ads
Set up GA4 On Shopify Google Analytics Ecommerce Tracking is a powerful tool for online store owners and marketers. When properly set up, it allows you to track key performance metrics such as revenue, conversion rates, and more. In this article, we will show you how to set up Google Analytics Ecommerce Tracking for your […]
